The Rank Of Latest Technology Mobile Phone In Consumer’s Market

 

Considering the advancement of technology, mobile phones have become more advanced in terms of computing capabilities and connectivity. Smartphones, on the other hand, are mobile phones that have advanced computing capabilities, connectivity and other features.

Smartphones are mobile phones with more advanced computing capabilities and connectivity

Typically, smartphones are handheld electronic devices that are capable of performing a number of computing functions. These include web browsing, email, video, audio, gaming, and more. They use an operating system to support all of these functions.

Today, smartphones have become an essential part of everyday life. They allow people to stay in touch with friends and family. They are also important tools for business, education, and medical professionals. They can interact with other devices and can help people self-organize across large geographical areas.

A smartphone typically includes an operating system, a QWERTY keyboard, and a touch screen. They also include various sensors, such as a magnetometer, accelerometer, and barometer. Some smartphones include GPS navigation units. They are usually designed with durable cases and screen protectors.

Smartphones have the ability to download applications from the internet. Some are supported by wireless carriers, such as AT&T and Verizon. Others are Wi-Fi or 3G mobile internet enabled.

Smartphones have a wide range of operating systems. These include Apple iOS, Microsoft Windows Phone, and Google’s open source Android platform. Many of these operating systems are designed to facilitate software development. These operating systems also allow users to install and use third-party applications.

Smartphone shipments declined 6% YoY in Q4 2020 due to COVID-19 impacts and seasonal demand drop

During the fourth quarter of 2016, global smartphone shipments reached 403.5 million units, according to Strategy Analytics. It said that this was a 9% decline from the same period last year. It added that the decline was mainly due to softer demand in China. During the fourth quarter of 2017, Samsung shipped 74.4 million smartphones and maintained a 19% market share. Huawei maintained third place in the global smartphone market.

According to the data, the biggest increase in time spent in-app was seen in Russia. Overall, the share of hours watched on connected TVs grew 5% over the period.

The number of users who use apps for education grew by 11% in February and by 79% in March. While medical and business apps grew at a much slower rate, they also saw positive year-on-year growth.

The number of people who use online gaming increased by 10 million. Streaming growth increased by 13%. The number of hours watched on a tablet grew by 9%, while the number of hours watched on a mobile phone grew by 30%.

Brand image affects customers’ brand evaluation and purchase intention

Several studies have shown that the brand image plays an important role in consumers’ purchasing decision. Brand image is a combination of consumer perceptions of brand personality and benefits. Consequently, companies must learn about the brand to maximize sales and profitability.

It is also worth mentioning that strong brand image may increase consumers’ perceived value of the product. This is because it mitigates consumer tendencies to evaluate only on price.

Brand image has also been shown to have a positive effect on customer satisfaction. Consumers are more likely to purchase from companies with a good brand image.

Another interesting fact is that a strong brand image can decrease perceived risk. Customers may be more willing to purchase a product that has a favorable country of origin. This is because a positive national image can increase consumers’ satisfaction with the product.

The relationship between brand image and customer satisfaction has been a topic of research for more than a century. Some studies have shown that a strong brand image has a positive impact on customer satisfaction, while others have found that a weak brand image has the opposite effect.

Social influences on young customers’ purchase intention

Currently, the smartphone market is dynamic and volatile. Smartphone marketers are trying to update their strategies, products, and services. Hence, they need to understand the purchase intention of young customers. In order to study the purchase intention of young customers, researchers conducted a study to determine the factors affecting smartphone buying behavior. They also used qualitative and quantitative approaches.

The study consisted of four steps: collecting data from different sources, a pilot survey, a self-administered questionnaire, and the final questionnaire. The questionnaire consisted of 18 items, pulled from different literatures. The items were graded on a five-point Likert scale. The data was collected between January 2021 and March 2021. Using SPSS integrated with AMOS, the data was analysed. The statistical analyses included frequency counts, average variance extraction, and variance inflation factors.

The findings indicated that product price, product features, and social influence had a significant positive impact on young customers’ purchase intention of smartphones. Similarly, security, brand image, convenience, and previous purchase experience were predictors of purchase intention.

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